Loaded Craft Coffee Roasters

packaging / writing

The loaded journey begins with the search for the best beans from across the globe. Our small batch roasting highlights the subtleties of each crop, bringing you carefully crafted coffee with a unique spectrum of flavours.

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CHALLENGE

Establish the identity of a premium coffee roaster that prides itself on careful sourcing of bean and boutique roasting

SOLUTION

Emphasis the ‘journey’ involved in Loaded Coffee’s transition from bean to cup

RESULT

Packaging copy that encourages both suppliers and drinkers to think about all the care that goes into the coffee in a few short lines