Maidenii Nocturne

packaging copy

A bittersweet melody composed for the night, Nocturne combines three years worth of Maidenii reserve to create a premium Amer. The signature native botanicals are harnessed to produce an intense digestif evocative of sleeping eucalyptus forests and the inky pre-dawn sky.

 

CHALLENGE

Introduce a premium line of Maidenii Amer, a more intense digestif to act as counterpoint to the current line of Apertifs

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SOLUTION

Provided a name with poetic allusions to nighttime and melody and wrote label copy to back it up

RESULT

A tone of romanticism and historicism, which carries on the Maidenii preoccupation with the old world of Europe and the new world of colonial Australia